BEER DRINKERS AND NON BEER DRINKERS

[nippyfrog]

If you want to do this it'd probably still be helpful but it's no longer neccessary.

Homework help - please take this survey for my research:
I need to know you, as the consumer, preferences and what you think of the two brands I am about to talk about.

Please copy and paste this into a comment and answer:
You would be very helpful to refer any of your friends to come here and take the survey as well. Thanks!

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HEINEKEN- ad 1
Ad 2 Ad 3 Ad 4
1.Please give 10-15 words you think of when you think of Heineken: (examples of some words you may or may not feel represent the beer: respectful, sophisticated, casual, sexist, young, hip, clean, trashy, sexy, parties, cheap, expensive, classy ect)
1.
2.
3.
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10.

2. How do you feel about Heineken's advertising? Do you enjoy it? Does it offend you?

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BECK'S - Beck TV commericals Click on advertising on the top menu.
1.Please give 5-10 words you think of when you think of Beck's:
(examples of some words you may or may not feel represent the beer: respectful, sophisticated, casual, sexist, young, hip, clean, trashy, sexy, parties, cheap, expensive, classy ect)
1.
2.
3.
4.
5.
6.
7.
8
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10.


2. How do you feel about Beck's advertising? Do you enjoy it? Does it offend you?

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3.Please give your:
Gender:
Age:

4. How do you feel Beck's and Heineken are different?

Anything else about either brand you'd like to comment on:

Comments

[detectivehodges.livejournal.com]

HEINEKEN-
1.Please give 10-15 words you think of when you think of Heineken: (examples of some words you may or may not feel represent the beer: respectful, sophisticated, casual, sexist, young, hip, clean, trashy, sexy, parties, cheap, expensive, classy ect)
1. older
2. manipulative
3. poseur-ish
4. green
5. pandering
6.
7.
8
9.
10.

2. How do you feel about Heineken's advertising? Do you enjoy it? Does it offend you?
My response to the Heineken ads that were pointed out to me were mostly negative. The robot commercials came off as trying too hard to be modern and cool by cashing in on the upsurge of interest in science fiction themes that are en vogue in pop culture right now.
They don't offend me on any level that isn't related to the fact that I don't enjoy being advertised to, however.

BECK'S -
1.Please give 5-10 words you think of when you think of Beck's:
(examples of some words you may or may not feel represent the beer: respectful, sophisticated, casual, sexist, young, hip, clean, trashy, sexy, parties, cheap, expensive, classy ect)
1. new
2. aggressive
3. manipulative
4. green
5. pandering
6.
7.
8
9.
10.


2. How do you feel about Beck's advertising? Do you enjoy it? Does it offend you?
Beck's ads seemed more expensive, even though they probably weren't. They seemed to encourage the customers to believe that drinking Becks would include you in some sort of elite beer drinking group, which also rubs me the wrong way. I'm only offended in the sense that Becks expects people to fall for it.


3.Please give your:
Gender: Male
Age: 21

4. How do you feel Beck's and Heineken are different?

I don't feel that they're any different except that becks hasn't yet had the opportunity to supplant Heineken as the beer of choice for people that want to drink a cheap beer but are embarrassed by the image of classlessness associated with brands like Budweiser or Coors.

Anything else about either brand you'd like to comment on: